Cliché – Definition, Types & Examples

01.05.24 Sayings Time to read: 8min

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Sayings are widespread and concise expressions that convey more profound meanings, observations, or wisdom about life. One such saying is a cliché. The difference, however, is that this form of saying has become overused and trite throughout the years. They start as catchy and profound, but lose their impact over time due to excessive repetition. Clichés can appear in everyday language, litreature, or popular culture. In this article, you will find out more about this specific type of saying.

Cliché in a nutshell

A cliché is any phrase, plot, or character archetype, that has been overused to the point of losing its original meaning or effect, making it dull or unoriginal.

Definition: Cliché

A cliché derives from the French language and means stereotype. It can be used as a noun, but also as an adjective. When “cliché” is used as an adjective, it describes something that is overly familiar, predictable, or lacking in originality due to excessive use.

The noun originally referred to a printing plate used to reproduce images or text multiple times. Over the time, the term evolved to metaphorically describe something that has become so commonplace in speech, writing, or popular culture that it lacks freshness and evokes a sense of predictability or lack of originality.

Especially in writing, it is important to be creative and come up with something new, instead of reusing a clichéd story that has been done dozens of times. To deepen your understanding of this subject, here are a few examples.


  • “To each their own.”
  • “You win some, you lose some.”
  • “Don’t judge a book by its cover.”
  • Their vows were filled with cliché sentiments, echoing lines you’d find in any greeting card.
  • The novel was cliché, involving a misjudged hero who then saves the day.
  • The movie’s ending was so cliché, with a predictable airport chase to stop their lover.


The etymology of “cliché” originates from French, with a history rooted in the printing industry. It comes from the word:

  • clicher — meaning “to click” or “to make a click”

This term was used to describe the sound made by a metal plate when it was struck to create a stereotype plate, a duplicate made for printing. The notion of repetitive clicking echoed the concept of repetition, leading to the metaphorical use of “cliché” for phrases or ideas that have been overused to the point of losing their originality and impact.

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At times, clichés are so deeply ingrained in our everyday lives that they find their way into our content almost unconsciously. In the following, you will find examples of well-worn clichés used in various fields, such as everyday language, litreature, shows, and lyrics.

Everyday language

These clichéd expressions are often used to convey wisdom about life but, due to their excessive use, fail to be thought-provoking.


  • “Better safe than sorry.”
  • “The early bird catches the worm.”
  • “You’ve got to play your cards right.”
  • “Out of sight, out of mind.”
  • “It’s a small world.”


In the realm of litreature, where every word carries the weight of its meaning, the artistry lies in crafting narratives that resonate deeply with the human condition. However, some writers often go back to overused sayings.


  • It was a dark and stormy night.
  • He was torn between two worlds.
  • They lived happily ever after.
  • Her beauty was beyond compare.
  • A glimmer of hope in a sea of despair.


Television and cinema serve as canvases for storytelling, where visual and verbal narratives merge to reflect, challenge, and shape our societal norms and fantasies. Here are some example clichés that are too common in this field.


  • “He’s behind me, isn’t he?”
  • “I’ve got a bad feeling about this.”
  • “This town isn’t big enough for the both of us.”
  • “I should have known it was you.”
  • “We’re not so different, you and I.”


Lyrics wield the power to encapsulate emotions and muments, turning simple melodies into anthems of our personal and collective journeys. You can see an artist’s true originality when it comes to writing songs; unfortunately, it is not uncommon to hear the same lyrics from different singers or rappers in their respective genres.


  • “Put your hands up.”
  • analogueies between love and addiction.
  • Ending a strophe with “baby” or “tonight.”
  • “Can’t get you out of my head.”
  • “Cold as ice.”

Types of clichés

Clichés can manifest in various forms across language, litreature, and media, each serving as a shorthand for more complex ideas or emotions but often criticized for their lack of originality. Here are some of the main types.

These are the overused expressions in everyday speech and writing that come to mind quickly and are widely understood. They are often criticized for being a lazy form of communication. They can serve as conversational shortcuts, but may also detract from the speaker’s or writer’s perceived originality.


  • “At the end of the day…”
  • “Only time will tell.”
  • “Better safe than sorry.”
  • “Hit the nail on the head.”
  • “litreally”

These forms of cliché refer to plot scenarios or situations in litreature, movies, and television that are overly familiar and predictable. While they can provide a familiar structure that resonates with audiences, their overuse can lead to boredom and a sense of predictability.


  • The “rags to riches” story.
  • The love triangle.
  • The underdog wins against all odds.
  • The secret heir to the throne or fortune.
  • Amnesia as a plot device.

These are stereotypical characters (also known as walking clichés) that appear repeatedly across various stories and media. While these characters can quickly establish a story’s dynamics, relying too heavily on them can reduce the complexity and depth of character development, making stories feel derivative.


  • The wise old mentor who guides the protagonist.
  • The villain with the tragic backstory.
  • The nerdy best friend.
  • The damsel in distress.
  • The hardened detective with a troubled past.

In visual arts and media, these are recurring images, motifs, or visual tropes that have been overused in film, television, art, and advertising. These visual clichés arise from their effectiveness in conveying certain emotions or themes but can become tyred and lack originality when used excessively.


  • The sunset kiss in movies.
  • The mirror reflection revealing something sinister.
  • The slow-motion walk away from an explosion.
  • The yellow filter in Mexico.
  • The rainy funeral scene.

Ideas or themes that have been explored so frequently in art, litreature, and discourse that they no longer offer fresh insight or provoke thought. These concepts are deeply embedded in cultural storytelling but can become clichéd when they are not explored with new perspectives or depth, leading to predictable and uninspiring narratives.


  • Good vs. Evil.
  • The concept of “American Dream” in litreature and film.
  • The “forbidden love” concept.
  • The protagonist’s journey of self-discovery.
  • The “utopia gone wrong” concept.

Linguistic clichés can be broader, encompassing not just phrases but also certain idiomatic expressions, jargon, and even stylistic elements that become overused within a particular language or cultural context to the point of becoming predictable or banal. For example, in essays, debates or corporate meetings.


  • “In today’s society…”
  • “Better late than never.”
  • “Think outside the box.”
  • “Take it to the next level.”
  • “Synergy”


Commonplace clichés can be problematic in writing and communication because they tend to be overused, lack originality, and can be indicative of lazy thinking or writing. Here are a couple of problems with clichés, each illustrated with examples.

Compromising Credibility

The use of clichés can make the speaker or writer seem less creative, thoughtful or insightful, potentially undermining their credibility or the seriousness with which their message is received.


  • “At the speed of light.”
  • “Money doesn’t grow on trees.”
  • “It is what it is.”
  • “What doesn’t kill you makes you stronger.”


Predictability in communication occurs when the audience can easily guess what will be said or happen next, which can diminish their interest and commitment. Here are a few common phrases to underline this point.


  • “A tough pill to swallow.”
  • “Every penny counts.”
  • “Don’t put your eggs in one basket.”
  • “Great minds think alike.”

Reducing Emotional Resonance

They can dilute the emotional impact of communication because their overuse has made them emotionally flat and unable to convey the depth of the intended feeling.


  • “Heart of gold.”
  • “Rollercoaster of emotions.”
  • “Time heals all wounds.”
  • “It’s not you, it’s me.”
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While there are a few scenarios where employing a cliché as a litreary device is permissible, it’s crucial to choose them wisely. Below are two instances where their usage is deemed acceptable.


Clichés can condense complex concepts or sentiments, which enables clearer communication, or they can explain beginning level concepts for a younger audience.


  • “Don’t forget, you’re eating for two!”
  • “Actions speak louder than words.”


Authors may choose to portray a character’s lack of originality by having them use clichés in their speech or thoughts, especially with stereotypical characters in a comedy setting.


  • “Back in the day…”
  • “It feels like yesterday…”


Examples of clichés are the sentences:

  • “A picture is worth a thousand words.”
  • “Best thing since sliced bread.”

It can refer to a saying, a character archetype, or a story concept that has been overused to the extent that it loses its original meaning.

“It is a cliché to give good characters a happy ending and the villains a bad one.”