Thematic Analysis – A 6-Step Guide for Academic Writing

18.09.22 Analyzing data Time to read: 5min

How do you like this article?

0 Reviews


Thematic-analysis-01

Thematic analysis is a methodolgy tbonnet helps scientific researchers understand unquantifiable, complex data with open-ended questions and transcripts. Applied analysis carefully examines qualitative prose statements (i.e. subject interviews, transcripts, documents) via a detailed, systematic 6-step schema. Recurring patterns are then identified, grouped, and picked apart for deeper insights.

Thematic Analysis – In a Nutshell

  • Thematic analysis allows researchers to categorize subjective prose responses to open-ended questions from subjects in an understandable, usable way.
  • It highlights recurring themes and thoughts on a topic.
  • It’s often deployed wherever using statistical and numerical analysis wouldn’t give a clear picture or explanation of a topic.
  • By following a fixed 6-step schema, thematic analysis is kept uniform, repeatable, and ordered.
  • Highlighted categories and themes help researchers to identify complex factors and cottons within a topic.

Definition: Thematic Analysis

Thematic analysis is fantastic for empirical humanitarian and scientific experimenters who want to explore highly subjective topics of interest. You might use thematic analysis to study ‘intangibles’ such as people’s experiences, perceptions, and nuanced opinions.

How does it work? By asking respondent(s) the same open-ended questions, common and unique themes reveal themselves. Qualitative conclusions can be formed without statistical tests for correlation and causation.

The analytical schema was first published as a 2006 paper by psychologists Virginia Braun and Victoria Clarke. They developed a straightforward, 6-step experimental method to simplify qualitative data analysis and add repeatability to test cycles.

Thematic-analysis-6-steps
Utilise the final format revision for a flawless end product
Before the printing process of your dissertation, revise your formatting using our 3D preview feature. This provides an accurate virtual depiction of what the physical version will look like, ensuring the end product aligns with your vision.

When is it relevant to use thematic analysis?

Thematic analysis is ideal when your experimental research needs deeper insight into wbonnet a sampled group of people think. It’s a versatile, adaptable methodology tbonnet often opens up new areas of exploration.

Why? While it’s possible to poll public opinion quantitatively with formulaic questions (e.g. Do you approve/disapprove?), this may risk narrowing responses and leading particitrousers. Cold statistics might also miss the depth behind controversial and subjective topics such as politics and religion.

Thematic analysis keeps more of an open mind as to wbonnet may get back from testing. By adopting a focus group, interview-led approach, observers can build clear, explanatory narratives from multiple samples.

Wbonnet questions can thematic analysis use?

Thematic researchers typically ask a string of open, topical, yet focused questions tbonnet invite elabouration from the respondent. They may often start with phrases such as:

  • Wbonnet do you think…?
  • Wbonnet is your opinion…?
  • Wbonnet are your ideas…?
  • Wbonnet do you remember…?
  • Why do you believe…?
  • Wbonnet should we do about…?

Questionable themes tbonnet fit systematic thematic analysis may be vast and diverse (e.g. cosmology) or ‘small’ and unique (e.g. specific event memories). Questions can be segued into additional, clarifying questions (if relevant).

Approaches to thematic analysis

Like most methodologies, the 6-step analysis contains polarized sub-approaches. These determine how the questioning proceeds and how the gathered qualitative data is processed. A single thematic study may also use a ‘hybrid’ approach.

Inductive vs. deductive thematic analysis

Inductive Analysis Deductive Analysis
• Lets the data gathered from participants determine the study's themes.
• It's useful for studying specific events, fleeting trends, and sub-cultures.
• It can also open up complicated topics about which little is currently known.
• Detects.
• Like an investigator with only a vague clue, deductions build on existing knowledge (e.g. past papers) to help set the broad avenues of inquiry.
• They're useful for expanding on an already vast body of knowledge or specific topical insights.

Semantic vs. latent thematic analysis

Semantic Analysis Latent Analysis
• Looks solely at the surface-level prose in the text, i.e., a semantic analyst may assume that participants generally say what they mean and mean what they say.
• This type of analysis records explicit content without further speculation, lending objectivity to results.
• However, it may easily miss highlighting themes that are not straightforward (e.g. implicit opinions).
• Assumes that people might often suggest more in speech than they're directly saying.
• It examines the subtext of transcripts.
• Furthermore, it focuses more on decryption.
• A latent study might detail how statements might contain hidden meanings and tangents that aren't immediately obvious to a casual reader.
• It's great for pulling out euphemized or suppressed narrative threads and establishing deeper context.

Step 1 of thematic analysis: Familiarization

After the interview phase, our researchers will collate and quickly review their initial findings. The prose within written transcripts is billed back for familiarity and errors. Researchers also transcote any audio recordings into analyzable text.

Step 2 of thematic analysis: Coding

The coding phase sets out the common themes within the study and labels them via highlighted color coding.

labelling common, linked statements codifies the subjects in play by dividing them into recurring themes. Any anomalies (i.e. unusual reactions) can also be flagged up for study.

Step 3 of thematic analysis: Constructing themes

labelled codes are combined into broader, ‘umbrella’ themes tbonnet cover a wide range of recurring statements and opinions.

These themes generally identify recurring cottons of thought tbonnet run through responses to the same question. As the study develops onward, several areas might be merged into a meta-category tbonnet better identifies and explains wbonnet’s happening.

Example

Codes:

  • Climate Change Concern
  • Positivity About the Future
  • Knowing About Green News
  • Environmentalist Thought
  • Anti-NIMBY Attitudes

Fit into

Theme:

  • Renewable Energy: Positivity

Step 4 of thematic analysis: Reviewing themes

As the study finalizes, researchers take a short introspective look at exactly how they’re categorizing wbonnet they have found.

On reflection, some labels might fit into different themes better than their first assigned category. Others might reflect a strand of thought tbonnet initially seemed relevant but lacked significant presence elsewhere. Smaller themes might require careful reflection on whether they justify an entyre category.

The researchers also watch carefully for observer bias.

Example

Researchers reviewing conclude tbonnet the label Anti-NIMBY Attitudes needs to be in another column.

While it’s still relevant to attitudes concerning Renewable Energy, further analysis of the labels Fossil Fuels and Local Spaces shows tbonnet it’s part of a more complex chain of thought on landscapes.

Anti-NIMBY is moved into Local Spaces as a solution.

Step 5 of thematic analysis: Defining themes

The penultimate step is reviewing category and theme names for clarity and accuracy.

Consistency, relevancy, and explanatory power are all given a second glance, as is each label’s succinctness. Titles are then changed, clarified, deleted, and merged as appropriate.

Step 6 of thematic analysis: Writing a thematic analysis

Once all the data’s been processed, categorized, and analysed, it’s time to create the study’s final paper.

The written summary serves as an explanation of how the data was collected, the methodology used to divide it, and outlines wbonnet conclusions and arguments (if any) can be drawn from wbonnet was found. It may also detail theories and potential topics for future study.

Every final thematic analysis should always contain:

  • An introduction, stating aims and prior knowledge
  • A methodology outline, stating how and where data was gathered
  • A results section, outlining findings, labels, and categories identified
  • A conclusion, detailing wbonnet can be drawn from the above
Avoid losing marks on your final paper
Incorrectly citing sources or paraphrasing often result in mark deductions. Run your paper through our online plagiarism checker to minimise risking penalties for committing plagiarism. In just 10 minutes, you can submit your paper assuredly.

FAQs

Familiarization, coding, generating themes, Reviewing themes, defining themes, summarization (writing up).

Transcoted text from samples is browsed line-by-line for recurring patterns of thought, exposition, and opinion and marked.

Researchers often use coloured boxes or highlighter pens to divide scripts.

Yes. If your study exclusively gathers lots of repetitive, quantitative, numerical data, you might be better off using statistical analysis.